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In this episode of the Web We Weave, Ruth and Janet analyze the new media and old media surrounding the website HowStuffWorks. HowStuffWorks, created by Michael Brian, is like an online encyclopedia. The website explores and explains the mechanics of how everyday machinery to abstract theories work. Today, we take a closer look at the design of the website, business/employment, various platforms, and the interactivity of the audience and content creators. Through these topics, we will analyze how HowStuffWorks employs new media strategies to attract, engage, and retain their audience by providing an array of interesting topics to suit almost anyones interests.

Sources

HowStuffWorks Employment Opportunities 

HowStuffWorks Youtube Channel 

About HowStuffWorks 

How It’s Made Wikipedia 

“Foreign Accent Syndrome”  

“How Do You Dream Lucidly“

“Why Wednesday Is Not Pronounced the Way It’s Spelled“

Square Image: Canva and Main HowStuffWorks logo

In today’s episode of The Web We Weave, we will be discussing and analyzing the dating app “Tinder.” While this dating app has seen mixed results in terms of finding love, we find many Americans still using this app. We attempt to find out what makes Tinder such an amusing app and why so many Americans using it? And why are females more prone to use tinder than online dating apps?

Sources

Claire, Marie. http://www.marieclaire.co.uk/life/sex-and-relationships/tinder-the-online-dating-app-that-everyone-s-talking-about-112522

Dehahn, Patrick. “Two big reasons millennials really use Tinder (hint: not to hook up)”

Graff, Martin. “The Surprising Truth About Why People Use Tinder”

Greenfield, Rebecca. “The one thing that’s stopping you getting a Tinder date is pretty stupid”

You all have administrator privileges on the Equality of Opportunity Project subdomain (check your Emory email for information) and that site is also set to syndicate posts from the categories associated with your groups. (I was wrong, this morning, when I said that it would syndicate from any one of those categories. Your post will only syndicate if it’s in the category for the group you’re working in.)

We agreed to the following timeline:

• By 4/13 you should have made some progress on drafting on the site
• By 4/18 your individual group sites should be pretty well completed
• We’ll spend the next couple of days making final edits and making connections across the groups.
• Final site done by 4/20

Then you’ll have until 4/27 to write a reflection about the equality of opportunity project, make edits on your course site, and write your portfolio reflection letter.

In this week’s episode, we will be analyzing the online feminist publication, Reductress, a The Onion-style website that employs satirical articles and Podcast episodes to expose how both traditional and new media attempt to capitalize on female empowerment yet still perpetuate unhealthy expectations that debilitate women. Our episode will focus on the complexity of utilizing satire in media as a means to generate discussion about and encourage action for current political issues. No matter what gender you identify with, Reductress provides a space for readers to evaluate how we can alter the media landscape to be representative and supportive of all demographics.

Sources

Reductress

Davies, Madeleine. “Reductress Is Devoting Its Entire Site to Rape Jokes That Punch Up“

On the subject of data, income inequality, and your economic futures, the Wall Street Journal has a data visualization article today entitled “Why Americans Are More Likely to Work for a Large Employer, in 20 Charts” (paid subscription required). Here’s a single chart from that article

Large companies (10,000 employees or more) are increasingly where Americans work and according to the chart, 90% of those employees earn less now than employees in those companies earned in 1980, and even the top 10% of employees in those companies only make about 15% more now than they did in 1980. Clearly, the executives and shareholders are taking an increasingly large share of the profits of those companies, rather than reinvesting those profits back into the labor force.

Meanwhile, medium-sized companies (100 – 1,000 employees), which are an increasingly small sector of the workforce, show all employees making at least 30% more now than they did in 1980.

What sorts of conclusions might you draw from this information?

Eventually, I will also add you all as administrators on the project subdomain.

On this weeks episode of The Web We Weave, we will be discussing The Skimm. The Skimm is a daily news briefing geared toward young professional women that is delivered via email every morning at 5:59 am. The Skimm provides “daily fresh editorial content” and “breaks down material in a way that is palatable, helpful, and actually enjoyable to read” says its founders. Is The Skimm a successful new media news platform? Or does it just promote consumption of news without personal analysis?

Sources

Chaey, Christina. “How TheSkimm Became the Must-Read Newsletter For Women“

Chafkin, Max. “How the Skimm Became a Must-Read for Millennials“

Taub, Alexander. “A Daily Newsletter You’ll Want To Actually Open: theSkimm“

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