On this weeks episode of The Web We Weave, we will be discussing The Skimm. The Skimm is a daily news briefing geared toward young professional women that is delivered via email every morning at 5:59 am. The Skimm provides “daily fresh editorial content” and “breaks down material in a way that is palatable, helpful, and actually enjoyable to read” says its founders. Is The Skimm a successful new media news platform? Or does it just promote consumption of news without personal analysis?
Sources
Chaey, Christina. “How TheSkimm Became the Must-Read Newsletter For Women“
Chafkin, Max. “How the Skimm Became a Must-Read for Millennials“
Taub, Alexander. “A Daily Newsletter You’ll Want To Actually Open: theSkimm“
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